Ali Soong

About Me

Hi there! My name is Ali Soong. I love to learn, laugh, and create! With my passion for both media and technology, I'm constantly looking for new ways to solve challenges and add value to users.

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Who I Am

I'm a Yankee fan, traveler, and avid photo taker who loves amusement parks and is always up for a game night! I enjoy using my creativity to design and develop products or solutions that meaningfully connect with people and make their lives easier. I have my Master's degree in Information Science from Cornell University and have worked at NBCUniversal for 5+ years in various roles across the organization.

What I Do

I am currently a Sr. Director of Product Management for NBCU's Advertising Sales Division. My team is responsible for leading our ad optimization and media planning products, along with driving our cross-platform, multi-currency initiative. From engaging with business users and detailing requirements, to collaborating with engineering and defining strategy, I work to deliver best-in-class product offerings.

How I Work

Over the course of my career I've had to learn quickly, be flexible and adaptable, and effectively communicate with stakeholders at different levels to both understand their needs and influence their decisions. My problem-solving skills, strong attention to detail, and analytical mindset allow me to take a seed of an idea through to launch while prioritizing and managing roadmaps to drive projects to completion.

Experience

Director, Product Management
NBCUniversal | Oct 2021 - Present

Lead product strategy and development for NBCU's advanced targeting, cross-platform, and ad optimization products along with alternate ad currency initiatives
Manage product roadmaps and effectively communicate status updates to all stakeholders by prioritizing key features and establishing timelines with partner Engineering teams
Oversee partnerships and integrations with 2 new ad currency vendors, including evaluation of capabilities and analysis of business value
Engage with users across Sales, Planning, Inventory, Measurement & Insights, and Account Services to understand business challenges and define requirements
Organize commercialization process both internally and externally to ensure product launches are effective and enhancements embedded in GTM collateral

Lead, Agency Monetization
NBCUniversal | Dec 2020 - Oct 2021

Drove incremental growth of 7-11% for 3 major agency holding companies by setting goals and monitoring negotiations.
Revamped tools and dashboards for the platform monetization team by increasing automation and adding customization.
Maximized revenue and yield across the platform by modeling scenarios, identifying priorities, and improving processes.
Generated and presented analyses, reports, and decks to surface key insights on NBCU's performance for senior leadership.

Manager, Client Strategy
NBCUniversal | Mar 2019 - Dec 2020

Managed projects across Sales, Marketing, Product, and Research to strategically develop target accounts, driving 5-10% yield.
Developed go-to-market strategies and industry thought leadership to socialize across NBCU’s ad sales org of 1500+ team members.
Identified growth opportunities by analyzing marketplace trends, consumer behaviors, and competitive research.
Created sales materials that highlight NBCU's value prop and competitive advantage by focusing on solving client challenges.
Crafted compelling recommendations, utilizing storytelling to evolve advertiser partnerships with NBCU and drive new initiatives.

Analyst, Strategic Planning
NBCUniversal | May 2018 - Mar 2019

Proactively built a new inventory management tool, increasing efficiency and productivity for 200+ people across 3 teams.
Led the collaboration with engineering to convert product vision into a digital application after pitching to senior leaders.
Strategically optimized over $100 million worth of ad inventory of 3 cable properties to maximize revenue.

Associate, Advertising Sales
NBCUniversal | Jul 2017 - Apr 2018

Streamlined planning and inventory reporting processes for NBCU’s Hispanic networks.
Served as the first line of contact with internal and external partners to ensure maintenance of advertisers‘ commercial and marketing schedules while resolving any unexpected issues.