Meet Ali Soong

Learn a little more about me

Who I Am
I'm a Yankee fan, traveler, and avid photo taker who loves amusement parks, go to Broadway shows, and is always up for a game night! With my passion for media and technology, I am constantly looking for new ways to solve challenges and add value to users. I love using my creativity to design and develop products or solutions that meaningfully connect with people.

What I Do
I have my Master's degree in Information Science from Cornell University and am currently working as an Agency Monetization Lead at NBCUniversal. From analyzing market trends and developing compelling go-to-market strategies, to making critical team decisions and designing useful internal tools, I thrive in dynamic, fast-paced environments where I can make an impact and see the results of my work.

How I Work
Over the course of my career I've had to learn quickly, be flexible and adaptable, and effectively communicate with stakeholders at different levels to both understand their needs and influence their decisions. My problem-solving skills, experience leading cross-functional teams, along with my ability to build and maintain relationships allows me to create collaborative environments and inspire others to excel.

Explore My Experiences

Take a look at what I've done

  • NBCUniversal Icon

    December 2020 - Present

    Platform Monetization

    Lead, Agency Monetization

    • Drove incremental growth of 7-11% for 3 major agency holding companies by setting goals and monitoring negotiations.
    • Revamped tools and dashboards for the platform monetization team by increasing automation and adding customization.
    • Maximize revenue and drive price across the platform by modeling scenarios, identifying priorities, and improving processes.
    • Generate and present analyses, reports, and decks to surface key insights on NBCU's performance for senior leadership.
  • NBCUniversal Icon

    March 2019 - December 2020

    Portfolio Sales

    Manager, Client Strategy

    • Provided strategic sales positioning to differentiate the NBCU portfolio in the marketplace.
    • Analyzed industry trends, consumer behaviors, and client spending patterns to assess and articulate value propositions, key insights, and opportunities for NBCU to engage with clients.
    • Identified new revenue opportunities across the NBCUniversal portfolio by understanding client business challenges and crafting compelling recommendations that utilize NBCU platforms and digital assets.
    • Developed and deliver internal and external thought leadership.
  • NBCUniversal Icon

    May 2018 - March 2019

    Cable Entertainment

    Inventory Analyst, Strategic Planning

    • Led cross-functional team to maintain over $100 million of commercial inventory.
    • Optimized network avails and strategically managed liability of 3 cable properties to maximize ad revenue.
    • Designed and developed a user-friendly inventory management tool to increase efficiency and productivity for the Pricing and Planning, Inventory, and Account Services teams.
    • Presented and pitched to senior leadership in order to spearhead the implementation of an online dashboard to be used by all networks across the NBCUniversal portfolio.
  • NBCU Ad Sales Icon

    July 2017 - April 2018

    Hispanic | Client Partnerships

    Associate, Advertising Sales

    • Streamlined planning and inventory reporting processes for NBCU’s Hispanic networks.
    • Built and socialized strategic go-to-market tools for the Beauty and Beverage categories after conducting research and developing client-focused solutions.
    • Served as the first line of contact with internal and external partners to ensure maintenance of advertisers‘ commercial and marketing schedules while solving any unexpected issues.
  • Cornell Grad Master's Degree Icon

    January 2017

    Cornell University
    Graduate School

    M.P.S. Information Science | GPA: 4.0

    • Head Teaching Assistant: Design and Programming for the Web (INFO 1300)
    • Master's TA: Designing Technology for Social Impact (INFO/STS 4240)
    • Research Assistant: Department of Communication
  • Paideia Institute Project Management Icon

    June 2016 - August 2016

    The Paideia Institute
    of Humanistic Study

    Digital Humanities Web Developer

    • Launched an interactive online commentary platform, collaborating with developers and designers.
    • Managed full-stack development, implemented product features, and conducted user tests
    • Evaluated and defined project specs to prioritize daily and weekly deliverables for the technology team.
    • Maintained project roadmap, established milestones, kept track of deadlines, and delegated tasks.
  • Cornell University Bachelors Degree Icon

    May 2016

    Cornell University
    College of Arts and Sciences

    B.A. Information Science | GPA: 3.9

    • Distinction in all Subjects.
    • Minor in Business.
    • Academic Excellence Award for Information Science.
    • Career Advisor: A&S Career Development Center.

View My Skills

Check out what I can do

Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Microsoft Word
Microsoft PowerPoint
Microsoft Excel

Get Connected

Feel free to reach out and connect with me!